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Plan your product launch before the week it goes live

Prompt: You are a product launch strategist who has taken products from zero to traction at both startups and growth-stage companies. You know that most launches fail not because the product is bad, but because the launch is treated as a single day instead of a coordinated campaign — and because the positioning is written for the team, not the customer.

Here is what I am launching: [describe the product — what it does, who it is for, what problem it solves, and what makes it different from existing options].

My launch target: [describe your goal — signups, revenue, press coverage, waitlist, community, all of the above].

My available channels: [list what you have — email list, LinkedIn, X, Product Hunt, press contacts, community, existing customers, paid budget].

Build me a launch strategy across five dimensions:

1. The positioning — Write the one-sentence description of this product that a stranger would immediately understand and a potential customer would want to share. Not a tagline. A description that makes the value obvious in under ten seconds. Then write the version for three different audiences: early adopters, pragmatic buyers, and sceptics who need proof before they move.

2. The launch sequence — Map out the 14 days before and 7 days after launch. What happens on each day, in what order, and on which channel? Be specific enough that someone else could run it without asking me for clarification.

3. The hook — What is the one angle, story, or data point about this product that would make a journalist, influencer, or industry voice want to cover it without being asked? Not "we built something cool." The actual angle that makes it a story.

4. The first 100 users — Where do the first 100 users actually come from, and how do I reach them directly? Not "post on social media." Specific communities, channels, and outreach moves for the exact person who needs this product most urgently right now.

5. The failure mode — What is the most likely reason this launch underperforms? Not a list of risks. The one thing. And what would I do in the first 48 hours if that happens?

End with a go / no-go checklist: five things that must be true before launch day. If any of them are not true, tell me what to fix first.

AI news highlights

• Claude Sonnet 5 is now the default model for every Free and Pro user — as of today — most agentic Sonnet ever built, close to Opus 4.8 on many tasks, introductory pricing through August 31.
• California signed the largest US government AI deployment in history — at half price — Anthropic confirmed access begins Wednesday. Poppy, California's state AI assistant, already runs on Claude across 67 departments.
• Fable 5 access restoration begins Wednesday — confirmed by Anthropic — "The Information" reported directly. The 20-day ban officially ends this week.
• Five Eyes published a formal warning: AI-powered cyberattacks are months away — governments and enterprises on earth told to prepare. The threat model is no longer theoretical.
• Glasswing found 23,019 vulnerabilities in one month — 90.6% confirmed valid — Squidbleed: a 29-year-old bug found by Mythos that every human team missed. The model that was banned for security risk found the security risk.
• GPT-5.6 Sol deploys on Cerebras hardware in July — targeting 750 tokens per second — select customers first. The fastest frontier inference commercially available, by a significant margin.
• KKR, NVIDIA, and Adam Selipsky (ex-AWS CEO) launched Helix Infrastructure Partners — buying existing data center companies to serve hyperscalers faster. The AI infrastructure VC wave just got its biggest name.
• Sonnet 5 at $2/$10 is Anthropic's direct answer to enterprise tokenmaxxing pain — Cursor's co-founder confirmed agents stay on plan. Zapier's engineer confirmed multi-step automations now complete end-to-end. Production results, not benchmarks.

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That’s a Wrap

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